Edward J. Alicea - CEO
Ed began working in the industry in 1997 as a draftsman for a small mom & pop material handling company in northern New Jersey. While there he built a reputation as one of the most highly sought-after designers of Warehouse Storage Solutions in the tri-state area.
In 2007, Ed decided to strike off on his own and founded Headup, Inc.; working tirelessly for over a decade to grow the business into the bustling enterprise that it is today.
Ed loves spending time with his family at the Jersey Shore. Also he enjoys fishing, playing basketball, and archery.