Sales Team

Edward J. Alicea - CEO   Ed began working in the industry in 1997 as a draftsman for a small mom & pop material handling company in northern New Jersey. While there he built a reputation as one of the most highly sought-after designers of Warehouse Storage Solutions in the tri-state area.  In 2007, Ed decided to strike off on his own and founded Headup, Inc.; working tirelessly for over a decade to grow the business into the bustling enterprise that it is today.  Ed loves spending time with his family at the Jersey Shore. Also he enjoys fishing, playing basketball, and archery.  Email: ed@headzup.com

Edward J. Alicea - CEO

Ed began working in the industry in 1997 as a draftsman for a small mom & pop material handling company in northern New Jersey. While there he built a reputation as one of the most highly sought-after designers of Warehouse Storage Solutions in the tri-state area.

In 2007, Ed decided to strike off on his own and founded Headup, Inc.; working tirelessly for over a decade to grow the business into the bustling enterprise that it is today.

Ed loves spending time with his family at the Jersey Shore. Also he enjoys fishing, playing basketball, and archery.

Email: ed@headzup.com

Joe Shanahan - VP Sales   Joe's job is to help clients design their warehouses so that they work efficiently. Every client is different and it's always an interesting challenge to help them maximize their space & improve productivity.  In his spare time Joe likes getting out on the water, traveling to Aruba, and golfing.  Email: joe@headzup.com

Joe Shanahan - VP Sales

Joe's job is to help clients design their warehouses so that they work efficiently. Every client is different and it's always an interesting challenge to help them maximize their space & improve productivity.

In his spare time Joe likes getting out on the water, traveling to Aruba, and golfing.

Email: joe@headzup.com

Tyler Steinetz - Sales Consultant   Tyler is a highly driven, performance focused salesman with 5 years experience in outside sales.  He also enjoys long walks on the beach, coaching/playing lacrosse, cooking, and live music.  Email: tyler@headzup.com

Tyler Steinetz - Sales Consultant

Tyler is a highly driven, performance focused salesman with 5 years experience in outside sales.

He also enjoys long walks on the beach, coaching/playing lacrosse, cooking, and live music.

Email: tyler@headzup.com

Bradley Sheldon - Sales Consultant   Brad is a seasoned pallet rack salesman with 15 years of work and experience.  In his spare time he enjoys playing racquetball and volleyball as well as gardening.  Email: brad@headzup.com

Bradley Sheldon - Sales Consultant

Brad is a seasoned pallet rack salesman with 15 years of work and experience.

In his spare time he enjoys playing racquetball and volleyball as well as gardening.

Email: brad@headzup.com